Five Guys owner explains why their food is so expensive after customer’s receipt goes viral


Five Guys owner has revealed why their food is so expensive after a customer’s receipt went viral on social media.

Five Guys owner has revealed why their food is so expensive. Credit: Europa Press News / Getty

A disgruntled diner recently took to social media to vent their shock over the price of a meal at the popular burger chain.

They shared a picture of the receipt which showed that a bacon cheeseburger cost $12.49, small fries were $5.19, and soda came in at $2.89, setting them back a whopping $24.10.

“I was expecting about $12 to $15 per person for Five Guys. $22 (without tip) just seems to cross a line. What is the right amount these days?” they wrote in a follow-up post.

A Five Guys customer posted the price of their meal. Credit: WallStreetMav / X

While Five Guys is known to be pricier than many other fast food chains, its CEO and founder Jerry Murrell believes the cost is completely justifiable, and he’s got a simple explanation for it.

Murrell, who started the family-run business in 1986 and named it after his five sons, has long defended the company’s higher prices.

“Our food prices fluctuate,” Murrell told Inc Magazine. “We do not base our price on anything but margins.”

According to Murrell, the fast food chain adjusts its prices based on what it costs them to buy ingredients. “We raise our prices to reflect whatever our food costs are. So, if the mayonnaise guy triples his price, we pay triple for the mayonnaise!” he said, adding: “And then we’ll increase the price of our product.”

Despite some customer frustration, the pricing strategy works – Five Guys now operates nearly 1,700 locations worldwide, with another 1,500 in development.

Murrell named the company after his five sons. Credit: The Washington Post / Getty

For those feeling the pinch, there may be some good news for customers in the US.

In January, Five Guys introduced a new “Classic Combo” meal deal, which is being tested in 177 restaurants across the States. The deal includes a Little Burger or Little Cheeseburger, a Little Fry (regular or Cajun), and a 16-ounce drink for $12.99.

Murrell acknowledged that customers have been asking for a combo meal for years, and the company is finally testing the idea.

“Our loyal fans have requested a combo from us for a long time, and we are ready to give them this gift leading up to our 40th anniversary,” Murrell said.

If the trial run is successful, the Classic Combo could expand to more locations and maybe even make its way to other countries like the UK, where customers are just as eager to save money.

Murrell revealed the staggering costs are based on how much he pays for ingredients. Credit: Eduardo Parra / Getty

Murrell concluded that Five Guys has always taken a no-frills approach to its restaurants, focusing on quality over gimmicks.

“That’s why the décor is so simple – red and white tiles. We don’t spend our money on décor. Or on guys in chicken suits. But we’ll go overboard on food,” Murrell told Inc Magazine.

He told Inc Magazine that the “best salesman is our customer,” adding: “treat that person right, he’ll walk out the door and sell for you.”

Related Posts

Little Johnny’s Answer

Little Johnny’s Answer

Little Johnny’s Answer A nun was teaching Sunday school one morning when she asked her class, “When you die and go to Heaven, which part of your…

Marty arrives home from work

Marty arrives home from work

Marty arrives home from work, and as soon as he sets foot in the house, Sadie is on to him, telling him that their friend Marvin has…

The Boots She Wanted

The Boots She Wanted

A woman went shopping one afternoon with her husband. As they walked past a store window, she suddenly stopped and stared at a beautiful pair of boots…

Australian Media Personality Draws Attention in a Candid Paparazzi  Photo: Do You Recognize Her?

Australian Media Personality Draws Attention in a Candid Paparazzi  Photo: Do You Recognize Her?

There is a captivating energy surrounding reality television stars who effortlessly command attention both on screen and in public. Self-described “plastic surgery queen” and former Botched participant…

Four retired old men are walking down a street in Cooktown.

Four retired old men are walking down a street in Cooktown.

Four retired old men are walking down a street in Cooktown. They turned a corner and saw a sign for Oldtimer’s Bar – all drinks 10 cents!…

A boy comes back from school

A boy comes back from school

A boy comes back from school, disappointed, because he got a 0 on a geography exam. “The teacher gave me a zero because I couldn’t answer a…