Three sisters were getting married in quick succession, and their mother, a bit anxious about their honeymoon experiences, made them promise to send a postcard with just a few words describing how things were going in their marital lives.

A few days after the first daughter’s wedding, a postcard arrived from Hawaii. It had just one word:

“Nescafé.”

Perplexed, Mom hurried to the kitchen, grabbed the Nescafé jar, and read the label:

“Good till the last drop.”

She turned red but couldn’t help feeling pleased for her daughter.

A week later, another postcard arrived, this time from Vermont. It read:

“Benson & Hedges.”

Curious, Mom went straight to her husband’s cigarette pack and read the tagline:

“Extra Long, King Size.”

She blushed even deeper but nodded in approval.

The third daughter left for the Caribbean, but days passed with no postcard. A week went by, then two, then an entire month.

Finally, a postcard arrived. The shaky handwriting read just two words:

“British Airways.”

Heart pounding, Mom flipped through her Harper’s Bazaar magazine, looking for the airline’s latest advertisement. When she found it, she read the slogan—then gasped, her eyes widening before she fainted.

The ad read:

“Three times a day, seven days a week, both ways.”